Why your website should be mobile optimised

Many businesses are completely unaware how much traffic they are losing to their website simply because it’s not mobile optimised. According to a Google report, there has been an astonishing 400% increase in the number of searches being carried out on mobile devices compared to this time last year. What’s more, over 50% of local searches are carried out via mobile; 88% of which have converted into a sale within 24 hours.

Browsing through a website that has not been optimised for mobile can be a frustrating experience for users, as they can quickly become lost and frustrated by constant scrolling, enlarging and clicking to search for the information they are looking for. With a mobile optimised website, you can ensure that users can navigate through your website quickly and efficiently.

Mobile web pages are fast and inexpensive to load, meaning users are far more likely to spend more time on your site getting to know your brand and everything it’s about, as opposed to quickly exiting the site through sheer frustration.

With mobile web pages you can also control how your brand appears on a mobile device – present content and images in an attractive way that allows users to browse the site easily on smaller screens. Besides, you’re more likely to convert sales this way than directing people via mobile to a website that is bulky and impossible to navigate around.

If you value your website, then a mobile optimised version is a must and will only prove a worthwhile investment to your continued success.

What makes a good mobile optimised website?

It’s important to note that a mobile optimised website isn’t a completely different website to your current one; it’s simply a trimmed down version of a regular website that works on a mobile device. Many phone browsers don’t have the capability to display regular websites properly, which is why mobile web pages are becoming increasingly popular.

Any content presented on the website should be mobile adapted so that users can find what they are looking for straight away. A more simple design is probably more effective so that the user isn’t overwhelmed by the amount of content and images being presented on their small device screen.

A really good mobile optimised website should read from top down and should never really read from left to right in order to avoid confusion and to ensure ease of use.

Mobile web pages: for your SMS marketing campaign

If you’ve set up (or are currently considering setting up) a bulk SMS campaign which will include a link to your website then it’s definitely a good idea to consider optimised your website for mobile if it isn’t already.

DigiMedia360 provides a mobile web pages service, designed to help businesses gain traffic and convert more sales. Contact us today for more information.

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