Review your marketing tactics for 2013

December 21st, 2012

As you make your New Year resolutions, now’s the time to consider your marketing efforts and how you will increase or modify them in the New Year. Are you seeking a new or improved marketing strategy? Are you receiving a good ROI each year? Have you considered digital advertising, along with your current marketing strategies? Read the rest of this entry »

Why SMS and email marketing go in hand in hand

December 20th, 2012

We’ve previously identified how powerful SMS marketing can be; but have you considered how it could complement your other communication channels such as email? We’ve put together some pointers on why SMS and email marketing can help to engage your customers, by working together… Read the rest of this entry »

SMS Marketing: done the right way

December 17th, 2012

There’s no doubt that bulk SMS is an extremely attractive medium for businesses of all sizes, especially as it offers instant deliverability and high open rates. However, it’s extremely important that you get it right so that you can achieve great things. But how exactly is this achievable? DigiMedia360 discusses the key to a good bulk SMS campaign. Read the rest of this entry »

Why your website should be mobile optimised

December 10th, 2012

Many businesses are completely unaware how much traffic they are losing to their website simply because it’s not mobile optimised. According to a Google report, there has been an astonishing 400% increase in the number of searches being carried out on mobile devices compared to this time last year. What’s more, over 50% of local searches are carried out via mobile; 88% of which have converted into a sale within 24 hours.

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Who can benefit from SMS marketing?

November 23rd, 2012

Although we’ve previously identified the limitless benefits of SMS marketing, there are so many different types of individuals and organisations who can benefit from this popular service. Question is, who can benefit the most from bulk SMS? Read the rest of this entry »

Why your business can benefit from QR codes

November 19th, 2012

Whether you already have a brilliant marketing strategy in place or not, if you haven’t considered implementing the use of QR codes in your business then you could be missing out on the chance to reach out to your customers effectively, encourage brand loyalty and increase revenue. QR codes, without doubt, bring an additional dimension to your marketing that you didn’t even know existed.

There’s no doubt that it’s all about quick responses nowadays; responding to customers quickly and efficiently enables you to acquire their trust and their favour, something which you need to be able to build your brand. What’s more, quick customer responses to your advertisements and promotions can be a really convenient way of developing your business – the easy way! We look at the top benefits of using QR codes in your business. Read the rest of this entry »

The evolution and growing importance of mobile technology for business

November 8th, 2012

Gone are the days when mobile was solely used as a method of contacting people via text messaging or through voice calls. Gone too, are the times when cellular services were so limited, that only a small number of radio frequencies were available. Who would have ever thought that the first ever cellular device, a bulky black handset weighing in at 2.2 pounds, would spark a technology revolution, transforming the mobile into an everyday necessity, a business’s marketing backbone and a portal into communicating with absolutely anyone in the world through super-fast internet and innovative web applications? Read the rest of this entry »

Why is text message marketing becoming increasingly popular?

November 1st, 2012

Did you know that 87% of the world’s population has a mobile phone subscription and that one third of the world’s population is online? Well, it’s no big secret that mobile phones have become a modern day ‘essential,’ thanks to the evolution of smartphones and the endless resources and opportunities they bring to the modern day user.

More and more wise business professionals are taking on these statistics and are reaching out to bulk SMS, as a means of fast, reliable marketing. Not only is text message marketing highly convertible and straight to the point, it ensures instant deliverability, straight to the recipient’s hand. Read the rest of this entry »

Are you a restaurant owner? Don’t miss out on repeat business

October 18th, 2012

It’s no secret that the food industry is one of the most competitive markets to be in, making it significantly hard for restaurants, pubs and café owners – especially start-ups – to capture consumers and make a real impact within the industry.

Even if restaurant owners manage to collate a large amount of data, the way in which they choose to engage their audience is questionable. So how can these businesses demonstrate their services and how can they reach the right target audience? Better yet, how can they do all of this without breaking the bank? Read the rest of this entry »

Capture your audience through data analysis

October 16th, 2012

Let’s say you have a fantastic marketing campaign. It’s faultless in fact; it incorporates call to actions, dynamic visual content, integrates social media tools, gets straight to the point and defines everything a successful marketing campaign should be.

But what happens when you’re sending out your campaign to the wrong people or – even worse – you’ve got no one to send them to? You need to be sure that your campaign, which you’ve spent precious time and money over, is going to be sent out to a specific target market that’s going to be interested in what you’ve got to offer…

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