DigiMedia360 is ready, are you?

The General Data Protection Regulation (GDPR) requires that businesses are accountable and transparent about the personal data they hold on their customers, what they use that data for and gives those customers greater control over whether to allow that data processing to take place.

DigiMedia360 have a GDPR compliance program under way which will modify a small number of internal processes to support compliance with the incoming regulation.

Put simply, GDPR will change the way businesses collect and use customer information, aiming to make the future of customer communications more open and balanced. In addition, GDPR will give the consumer more confidence and trust with the brands they wish to engage with. This reinforces the philosophy DigiMedia360 has always stood by – to make sure you’re contacting the right people, with the right message at the right time.

Ultimately as with the existing DPA 1998 it is our customers’ responsibility as data controller (data controller refers to the person or people who determine the purpose (why) and means (how) of the processing of personal data) of their contact database to ensure they are compliant with GDPR. And as the Data processor, DigiMedia360 advocates customers not uploading any data to the DigiMedia360 platform to process unless they know its compliant and consent has been received.