Augmented Reality

Putting it in simple words, Augmented Reality is about creating an extended environment for what you see in the reality. Augmented Reality can also be understood as a combination of the real and the virtual world. It is a fine blend of real time environment and computer-generated data.

An augmented reality application has to be interactive in real-time and it should be in 3D. A well-known example of Augmented Reality which almost everyone might have seen but not noticed till date is the analysis used while showing sports such as football, rugby, cricket and swimming.

Swimming telecasts often add a line across the lanes to indicate the position of the current record holder as a race proceeds to allow viewers to compare the current race to the best performance which can be taken as an example to understand Augmented Reality.

Augmented Reality is an enhancement of real time objects and real- time environment with the help of digital technology.

It can provide you with the information present in a real time object which you cannot see otherwise. In other words, augmented reality uses technologies to deepen your understanding by furnishing details about a real-time object or space.

Augmented Reality is a growing technology. With applied creative thinking we use it to devise marketing campaigns, brand engagement, product demonstration and other solutions including mobile apps.

Our award winning Augmented Reality team specialize in the planning, creation and tracking of multi-platform AR solutions. With over 12 years industry experience, an expanding awards cabinet and a list of tier one clients, they are proven leaders in the field.

What is AR?

Augmented Reality is a means to enhance or augment your real-life surroundings through the use of a device’s camera, gyroscope, accelerometer, GPS and viewer.
It empowers you and your customers. It enables new ways of thinking, seeing, interacting, engaging and communicating with your customers and your customers with you.

Augmented Reality relies on trigger points in the ‘real world’. These activate digital content within the app. The app scans its surroundings for trigger points and reacts when one is discovered. Below is a list of trigger points:

Feature recognition
Images of any size can be used as trigger points. As well as using the image as a whole, specific areas within a single image can be set with different trigger points.

Object recognition

Objects of any size can be used as trigger points. From domestic products to entire buildings.

Location based
The location of the device (user) can be used as a trigger point. Therefore location specific and contextual content can be delivered to the user such as special offers and incentives.

Tag recognition
Traditional AR ‘black’ framed tags or images can be used as trigger points, ranging from the very small to the very large.

Facial tracking

Attach digital assets to the user’s face and head through facial tracking. Any object can be anchored to the user from sunglasses or hats to red noses or masks.

Every campaign has its own distinct set of delivery ambitions, target audience and conversion goals. The digital content is driven by these. Below is a breakdown of the different types of digital content that can be integrated in an AR campaign.

3D Model
3D objects can be presented, rotated, exploded and explored, whether it is a fully animated dancing penguin or an intricate architect’s model.

Video
Whether a full screen HD movie trailer or an embedded ‘blue-screened’ exclusive gig. Video content is versatile and affective. Videos can be episodic and change through time or location.

Text
Whether a simple caption explaining a component part of a 3D object or an exclusive read of the first three chapters of a new book release. Text content is editable and lightweight.

Images
User generated image galleries develop participation, interaction and sharing. Galleries can be attached to any trigger point such as a billboard or a location.

Games
Interactive games can be attached to trigger points using the ‘real-world’ video view as a back-drop. Games are immersive, competitive and social. They encourage users to interact fully with your brand

Downloadable content

Special offers, book previews, exclusive content, movie trailers, interactive toys… the list is endless, but all drive your brand into the hands of the user.

Social networks
The key to any digital campaign. Drive interaction and engagement through user generated content. Integrate with existing social networking sites to break into new audiences.

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