SEO & SMO

Search engine optimisation (SEO) and Social media optimisation (SMO) are the processes of improving the visibility of a website or a web page in search engines via natural or un-paid search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

What do we do?

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

All search engines have their own algorithms and many optimisers chase Google. Most of your traffic will come from Google and it offers some very good guidelines. By working within Google guidelines a website should then do well on other search engines.

A search engine spider needs to be able to crawl all over the site with ease, logging your content-rich pages in the search engine database. There are ways in which the structure of the website can be amended to direct and control the crawler to maximise your presence.

If you are worried about the next Google Update, maybe it’s time to rethink your SEO.

Key Phrase Research

Naturally, this is key to your SEO campaign. Optimising for phrases which are not going to convert is a pointless exercise and a total waste of time and money.

It is possible to take an educated guess as to what your best phrases are based on a number of factors such as, experience, market knowledge, key phrase research tools etc. But we believe the best way to determine your most valuable phrases is to run a PPC Campaign for a short period.

Anyone can research key words and phrases, but what is the outcome? Monitor and measure your findings. This should be an on-going process and you can find some really good phrases by analysing your logs and stats.

On Page SEO

By adjusting and adding copy, amending links and titles etc. it is possible to enhance your current Google position. Far too much time is spent on re-coding and unfortunately, bad advice is rife within the industry.

If ever you want to clarify anything an SEO company says to you, please do so. They should not be afraid of a second opinion

Do not confuse coding with enhancing page speed. Google has introduced page speed as part of its ranking algorithm. You should use the ‘page speed’ plugin from Google and address the issues.

Planning your on page SEO and structuring your content and linking can dramatically affect your positions in the SERPS (Search Engine Ranking Positions).

Search Engine Indexing

Questions often asked are, ‘What is indexing?‘ and ‘How do I know you have actually done it properly?‘ Both are very good questions particularly since part of this work cannot be immediately seen by looking at the website. We have to interrogate Google to show the results of this and it also helps to be signed up to Google Webmaster Tools.

Search Engine Indexing is when your website is correctly indexed within the search database. A well indexed site should be capable of picking up first page search results for a wide range of relevant search terms.

You can check out how well your site is indexed in a number of different ways. The quickest way is to check by entering into Google, the ‘site:’ command. You can also use Yahoo Site Explorer.

When talking about Search Engines, the main ones are obviously Google, Yahoo and Bing.

Off Page SEO (Link building)

Linking is one of the most misunderstood aspects of any SEO campaign.

We do not sell or operate any of the following schemes or techniques.

  • We don’t purchase high PR links
  • We don’t buy site wide footer links
  • We don’t do scraper links
  • We don’t get involved with reciprocal link exchanges
  • We don’t do three-way link schemes
  • We don’t do parallel link schemes
  • and so on…..

Ask yourself this question – ‘Is Google stupid?’

Ponder for a minute about your answer then think about the ‘linking scheme‘ you have just paid £££ for. Was it worth it?
Aim for quality rather than quantity for inbound links to your site.

Link building for authority and reputation takes skill and time.

 

Social Media Optimisation

Social media has exploded over the last couple of years and is now integral to any marketing strategy.

DigiMedia360 can help you plan and implement an effective SMO strategy, across all form of social media, including Facebook, Twitter, You Tube and Linked In.

As well as page/account creation and updating, we can look after all the social media needs including advertising campaigns, running competitions, building fans/following and much more!

 

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